Anders Brownworth

Technology and Disruption

Notes on the Integrated Approach vs. the Modular Approach

Clay Christensen's innovator's dilemma materializes when companies in mature industries myopically focus on profit. Financials are necessary but should not be the only focus of a company. Profit is not the reason Apple is in business - creating great products is.

Apple is an integrated company so they are out of the gate first. They popularize (and in some cases come up with) the new product categories. Google's Android can be considered the modular approach but Google doesn't directly make money from Android. I'm waiting to see who can actually monetize that. Google might monetize their Android investment through Motorola Mobility but they seem to have a hands-off approach, at least for the moment.

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